In our approach, we continuously kept the business objectives in mind : customer centricity, agility and cost optimization.
Eric Fesler, Deputy Director research, development and technologies at Audaxis
AGC Glass Europe is the European glass branch of AGC, the world leader in flat glass, and produces, processes and distributes flat glass for the building and automotive industries, as well as the solar and high-tech sectors.
As many organizations, AGC is facing multiple challenges with their digital channels. Amongst them, agility and customer centricity are the top priorities. Back in 2015, the IT architecture had to be adapted to provide the adequate answer to those needs. The digital approach was mainly based on their website and B2B e-commerce site. However, the solutions were not in line with the current digital evolution. None of the solutions provided website responsive capabilities. Releasing new added value services for the customer was always a real challenge. Moreover, both the website and the e-commerce platform reached their end of live. It was a good opportunity to think to the future.
The challenges encountered in implementing the new solution were:
- Technology: the need to rely on an integrated architecture
- Human: new processes had to be put in place to centralize the marketing information in order to insure consistency across all the digital channels.
After a rapid assessment of the business requirements and the current IT architecture, AGC and Audaxis have defined together the target architecture. The purpose of the new architecture was to enable and support the digital presence of AGC and to meet the agility needs of the business. A roadmap has been defined, based on five main pillars (ERP, PIM, CRM, Analytics & MDM). The roadmap planning took into account the business objectives as well as the IT constraints. The priorities were given on the PIM implementation and the deployment of a new product website and a new B2B e-commerce platform
In the approach adopted, taking into account the expectations of the business has been decisive: customer centric, agile, and optimizing costs.
To centralize marketing product information, AGC has chosen a Product Information Solution – PIM. Thanks to that solution, AGC can insure product information consistency across all the digital channels.
The European product web site has been rebuilt based on the Drupal platform. A custom AGC Drupal distribution has been implemented to allow AGC to standardize the deployment of local product information web sites. This custom distribution integrated single sign on authentication. The roadmap foresees also the migration towards a full service oriented architecture (SOA), specifically for added value service tools like product configurator. The deployment of the European product website was the opportunities to migrate the first tools. These first steps of the target architecture have been implemented by Audaxis through a 5 months project giving AGC the possibility to reach their business objectives.