Case study | Belgian Horse Confederation

Belgian Horse Confederation

With the help of defimedia, we gained maturity, which greatly improved the overall quality of the project.

Anne-Laure Lejeune, Manager


The client

The Belgian Horse Confederation sets itself the objective of defending the interests of its members and of the horse sector in general, by ensuring an official sectoral representation to the federal authorities, the Brussels Capital Region and the professional organizations at the federal and European levels.

The CBC wishes to make transparent information available to the horse sector concerning the various federal matters and not only on the compulsory identification of all equidae on Belgian territory but also on the welfare of animals , information on the supply chain, health certificates, property rights, VAT, etc.



The client had a database that had become obsolete (built in 2006). It counted 180 000 customers references, and after cleaning (duplicates, errors, ...) 80 000 references.

CBC needed to build a database and a centralized computer system.



  • Optimization of work: facilitate work, do it more quickly
  • A financial objective: to reduce the number of errors, double encoding
  • Customer service: offering greater responsiveness in the answers, by direct access to information. Before the new system, the entire process was paper-based.
  • Complete traceability: which horse belongs to whom?



Defimedia conducted a first level analysis to understand global expectations of CBC and then a more detailed analysis was done with wireframe to support it. The confederation relied on defimedia's expertise to decide and direct the analysis and the choices of the users.

Regular support through internal training has been put in place to make teams independent in the management of the tool. A 400-page manual on the use of the platform was also drafted, always with the aim of helping the confederation teams to assimilate the tool.



The challenges encountered in implementing the new solution were:

  • Human: Align different visions within the organization; the national level, the regional level and finally the different breeders
    • Deal with 50 interlocutors
    • Resistance to change: making a web application in use
  • Financial: Budgetary constraints quickly emerged, as the needs were initially ill-defined, the budget had been underestimated and quickly reached. Each development then had to be justified in terms of return on investment, advantages and disadvantages, ...
  • Technique: integration with third-party systems, archives systems (DIAS), accounting and online payment software (Winbooks) and B.I.


At the end of the project, the CBC has a very complete application, which is synonymous with

  • time saving and;
  • operational efficiency which allowed the significant reduction of the processing time (of an information, a request ...) and the number of errors.

At this stage, approximately one year after delivery of the solution, 70% of requests are processed via the online channel.

A next step could involve stronger integration with other partners: the FASFC, veterinarians, slaughterhouses, etc. Some partners formulate requests for changes in the application in this direction.