The Power of 'WHY' in Business Analysis

power of why in business analysis

Do you know this question who helps companies make meaningful changes and ensures that every action has a purpose ? Learn more about the secret weapon in Business Analysis : Asking Why. 

In the world of Business Analysis, one little word carries immense importance: 'WHY.' This question is like a guiding star that helps us understand and make things happen in our work.  

According to the International Institute of Business Analysis (IIBA) in their BABOK V3 (Business Analysis Body of Knowledge Version 3), Business Analysis is " the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders". 

Focus on the definition of Business Analysis  

Each term in this definition is important. 

  • Practice: Business analysis is an established set of techniques, tasks, and approaches that professionals use to help organizations make effective changes. 

  • Enabling Change: Business analysts facilitate and support changes within organizations. This could be related to processes, systems, or other aspects of an organization's operations. 

  • Organizational Context: Business analysis takes place within the framework of an organization, considering its unique structure, goals, and challenges. 

  • Defining Needs: Business analysts identify and define the needs of an organization, which may involve understanding problems, opportunities, or goals. 

  • Recommending Solutions: Once needs are defined, business analysts recommend potential solutions to address those needs. These solutions could involve changes to processes, technologies, or other areas. 

  • Delivering Value to Stakeholders: The ultimate goal of business analysis is to create value for the various stakeholders involved, including customers, employees, and shareholders. 


Why is this 'WHY' so crucial? 

More than just a question, it's a key that opens the doors to a deeper understanding of the challenges facing a business. The 'Why' acts like a compass, guiding not only to real problems but also to meaningful solutions.   

1. Discovering the Real Problems 

'WHY' is like a treasure map that leads us to the real issues in a company. It helps us dig deep to find the true reasons behind challenges. Without understanding the 'WHY,' we might end up trying to fix the wrong things, wasting time and resources. 

2. Bringing Everyone Together 

The 'WHY' is like a common language that connects us with the people we work with. It helps us explain why a change is necessary and get everyone on the same page. When we all understand 'WHY,' we can work together better. 

3. Making Things Better 

At its heart, Business Analysis is about making things better for a company and its people. The 'WHY' is like our guide, making sure that everything we do helps create value. It shows us the way to make the most out of what we're doing. 

4. Making Smart Choices 

'WHY' helps us make smart choices. We use information to check if the 'WHY' and our solutions make sense. This way, we can make decisions that are based on facts and that fit with the company's big goals. 

5. Avoiding Problems 

Understanding 'WHY' helps us spot problems before they get big. When we know why we're making changes, we can prepare for challenges and avoid big mess-ups. 

In the end, 'WHY' is like a secret weapon in Business Analysis. It helps companies make meaningful changes and ensures that every action has a purpose. By using 'WHY,' we can do our jobs better, make everyone happy, and keep companies successful. 

Yet, for an experienced & well-trained Business Analyst, the WHY should not be a ‘secret weapon’ at all… it should be part of the DNA, the muscle memory, even the primary instincts… 


Business Analysis at Contraste Europe  

Our Business Analysis competence centre is made up of highly qualified and experienced consultants. Our team of experts operates in a wide range of sectors including banking, insurance, industry, public sector, utilities and healthcare.  

Contraste has a wide range of professionals: functional analysts, business analysts and project managers. Most consultants hold at least one of the following certifications: Agile, Prince2 project management, BCS business analyst and ISTQB.