Acquia Labs, the research network made up of specialists in the Drupal solution, places virtual reality at the heart of its developments, as a way of enhancing the customer experience and of enabling users to change their consumption patterns.

Research into virtual reality is becoming increasingly more important among the global brands. Acquia,which also publishes the Drupal CMS, works to roll out and deliver innovative technologies that are bound up with immersive simulations.

The aim is to enable businesses to use virtual reality to create increasingly advanced and innovative cross-channel experiences. In addition to engineering Amazon’s vocal assistant Alexa, Acquia is looking to endow its Drupal CMS with functionalities that continue to represent reality ever more closely.

At the latest Acquia Engage Europe conference where all the protagonists of the world of the digital transformation and experience gather to take stock of developments, Dries Buytaert singled out virtual reality for particular mention by way of a concrete example from the everyday lives of students.

Finding the right university can be a very time and energy-consuming endeavour for students. All the more so as they are not in a position to visit the various campuses in person. To facilitate the students’ research efforts, the developers at Acquia Labs therefore decided to launch a VR headset enabling students to virtually visit campuses to find the university best suited to their curriculum wishes. Exploring the buildings and seeing the resources available (books, videos, images, etc.) for themselves is now possible simply by placing their smartphone into the headset.

As a new tool marketing, the VR headset draws on content and multimedia resources that are directly stored on the university’s website, which was developed using Drupal. From a technological angle, the React JavaScript library extracts the data using the JSON API.